The Lonely Man Club is a clothing company designed to raise awareness for men’s mental health. Often, men’s mental health is stigmatized and overlooked, and the guys behind Lonely Man’s Club wanted to establish a company that raises awareness of the issue year round with fun, tongue in cheek designs that could be worn anywhere. Frank, the mascot, was inspired by vintage mascots and was designed as such as a reclaiming of the old idea that men’s mental health needs to take a back seat.